Bvlgari Studio

Bvlgari Studio is a platform for co-creation and experimentation, a space where the Maison's spirit of innovation meets the vision of contemporary creative minds to reinvent the narrative of B.zero1 Bvlgari, its most iconic jewel. Conceived in 1999 at the dawn of the new millennium, B.zero1 fuses Roman architectural heritage with a spiraling, sculptural design that has come to symbolize new beginnings and endless possibility. Bulgari Studio launched with a global event at Théâtre des Lumières in Seoul in March 2024, followed by subsequent chapters in New York and Bangkok, each activating a new chapter in the platform's ongoing dialogue between the Maison and the broader creative world.

My Role

Contributed to the creative strategy of Bulgari Studio from its earliest development phase, working across teams to shape the concept and define the project's creative framework together with the sourcing and selection process for the artistic collaborations, identifying profiles aligned with the platform's vision. Served as the Image team's primary point of contact across all workstreams, ensuring strategic and visual consistency throughout. Oversaw the development of the digital campaign with artist Antoni Tudisco, from brief and creative direction through to final delivery, covering all formats across digital, POS, and event. Supported the production of PR materials and BTL content within the same unified creative and strategic framework.