Magnificent Wonders

Magnificent Wonders is a Bvlgari's Holiday Season campaign, celebrating its most iconic stones and their emotional resonance through a collaboration with Anne Hathaway. The campaign continues a broader conversation about magnificence while bridging with the 140th Anniversary Brand Campaign. Under the light of magnificence, Bulgari transforms its full universe of treasures into gifts of exceptional meaning.

My Role

Drove the development of all innovative content extensions tied to the campaign, from concept through final delivery. Led the full art buying process such as creative talents scouting, competitive sourcing, briefing, and contract coordination for a series of bespoke 3D OOH adaptations deployed globally across key markets, and an immersive interactive in-store experience. Oversaw each production phase end-to-end, ensuring creative consistency with the campaign's visual identity and alignment with the Maison's standards.