Bvlgari × Honor of Kings

Honor of Kings is one of China's most popular mobile games with a global player base of hundreds of millions. This collaboration marked Bulgari's first foray into digital gaming, bringing the Maison's jewelry heritage into the virtual world through a custom in-game skin for the character Mi Yue, designed in dialogue with the B.zero1 line and translated into a full digital look developed in close collaboration with Bulgari's jewelry creative team.

My Role

Held the creative direction role and acted as the central point of contact between Bvlgari's internal teams and external creative partners across the full scope of the collaboration. Led the development and supervision of all creative assets produced for the launch, ensuring visual and narrative coherence with the Maison's identity. Within this framework, structured and oversaw the documentary and interview format developed as part of the launch campaign, covering shooting, editing, and post-production supervision. Managed delivery workflows and asset adaptation across all required formats and brand communication channels.