Wonders Of Love

Love, captured in five words. The V in Bvlgari's logo reads as both the letter 'u' and the Roman numeral for five, a structural detail that becomes the campaign's premise. Wonders of Love reframes love not as sentiment but as a force of liberation: five-word stories that distil emotion to its most essential, universal form. Wonder as a freeing energy, translated into the act of giving.

My Role

Defined the strategic positioning of the campaign concept, shaping the creative territory and brand message framework from the outset. Coordinated cross-functional teams across development and execution, ensuring alignment between creative direction and brand identity.