I Believe In Wonders

I Believe in Wonders is Bvlgari's 2022 holiday campaign celebrating the magic of everyday moments that transforms the ordinary into the extraordinary. Shot in Rome by Sølve Sundsbø, the campaign features Vittoria Ceretti, He Cong, and Blesnya Minher.

My Role

Worked directly with the Global Creative Strategy Director to shape the campaign's narrative framework and strategic direction extended to collateral activations across the festive season, ensuring alignment between storytelling, brand voice, and the Save the Children partnership.