Unexpected Wonders

Unexpected Wonders is the 2022 Bulgari brand campaign, directed by Paolo Sorrentino and starring Zendaya and Anne Hathaway. Through a poetic and contemplative narrative, the campaign invites audiences to rediscover beauty in the everyday, celebrating transformation, time, and the openness to possibility.

My Role

Worked directly with the Global Creative Strategy Director to develop the campaign's creative brief, defining its narrative framework and strategic direction, and ensuring alignment between the film's storytelling and the broader campaign strategy.