Scentsorial Experience

Scentsorial is an immersive installation conceived for the global relaunch of Bvlgari's Le Gemme high perfumery collection, a multisensory journey that transforms the intangible nature of fragrance into a personal, generative artwork. Scentsorial experience pushes beyond the olfactory, asking what becomes visible when a person's emotional response to a scent is captured in real time. Each guest wears an EEG device that tracks brain activity and heart rate across four sensory acts: scent, touch, sight, and sound. The biometric data, processed through a generative algorithm, produce a unique artwork crystallizing each guest's individual experience. At the close of the journey, the piece is delivered in both digital and physical format, with an NFT option to make it permanently and indelibly theirs. The project was honored at the Lovie Awards for excellence in marketing, technology, and creativityin addition to the Silver at the European Design Awards.

My Role

Led creative direction and coordinated the full production cycle, acting as the central point of contact between internal teams and external creative partners. Oversaw asset management, delivery workflows, and content adaptation across all brand communication channels, ensuring visual consistency and brand coherence throughout.