Love Reborn: Gifting Campaign
Love Reborn is a short film series built around Bvlgari's gifting platform Eternally Reborn. Four main episodes: Valentine's Day, Mother's Day, Father's Day, each exploring a different dimension of love through a dual narrative device: a phone conversation revealing emotional distance, set against visuals of connection already restored. The focus is not the act of giving, but what it sets in motion.
My Role
Acted as central coordination lead across the full lifecycle of the project, from brief definition through to final delivery. Responsibilities spanned shoot management and on-set supervision, talent and supplier scouting, budget oversight, and asset production. Acted as the primary point of contact between internal teams (creative, marketing, digital, business units) and external partners, ensuring product alignment, brand coherence, and timely execution. Also oversaw multi-language adaptation and supervised content deployment across all communication channels.